About

An independent advisor, not a salesperson.

Groundswell Flood Advisory exists to give Florida property owners and buyers a clear, unbiased read on flood risk — from someone who has managed floodplains, not sold policies.

Ray Deschler, Certified Floodplain Manager and founder of Groundswell Flood Advisory

Ray Deschler, CFM

Founder, Groundswell Flood Advisory

Credibility & expertise

Expert interpretation of flood data — from someone who has managed it.

Groundswell Flood Advisory is led by Ray Deschler, a nationally Certified Floodplain Manager with municipal floodplain management experience and a background in hydrology, GIS analysis, and climate resilience. That means your property is read by someone who understands the data behind the maps, not just the map itself.

  • Nationally Certified Floodplain Manager (CFM)
  • Municipal floodplain management experience
  • Background in hydrology, GIS analysis, and climate resilience
  • Independent, unbiased advisory approach

A key difference: Groundswell does not sell insurance, construction, or mitigation products. The guidance is independent and objective — with nothing to sell you but clarity.

Groundswell is positioned as an advisory and analytical service — not an engineering firm, insurance company, or contractor. That distinction matters: it means the findings in every report are shaped by what the data shows for your specific property, not by what a policy or a construction bid would need to say.

For buyers, that independence provides a second opinion outside of insurance or contractor sales. For long-term owners, it means mitigation recommendations are prioritized around your property's actual risk profile, not around what's easiest to sell.

Have a property in mind?

Send an address or parcel number and Ray will help you choose the right level of review.